Looks matter, especially in the design and appeal of the agricultural equipment you’re manufacturing.
It’s one of the advantages that big brand name agricultural equipment manufacturers have over the little guys – they have entire teams dedicated to making their equipment look good, and the better the equipment looks, the better it is. At least, that’s what your customers tend to believe.
A simple rounded corner, precise and straight cut, perfectly placed and designed holes, uniform thickness, and precise and clean weldments all add to the aesthetics of your equipment, which, in turn, makes it more appealing to your customer.
The Message Conveyed
Think about it – when your equipment is aesthetically pleasing, it conveys a certain message about your equipment and your company:
- It’s well designed and will last longer
- A lot of thought went into every component
- It’s manufactured of high quality component parts
- The manufacturer practices excellence in what they produce
- The equipment is worth a lot (so the asking price is really a deal!)
- It’s equipment the customer will be proud to own
- It’s equipment the manufacturer is proud to produce
It may seem trivial, but the better your equipment looks, the better message it sends – and the more people will be willing to pay for it.
Up Your Aesthetic Appeal
So how do you go about making your equipment send a message you want customers to see? Where do you make a few minor design tweaks to make your equipment look better? How do you up the aesthetic appeal of your equipment? Here are a few tips:
Consult with a Design and Engineering Company
Take your equipment design to an agricultural equipment design or engineering company for them to review. They can point out inconsistencies in your design and offer small, practical ways to make your equipment look better.
Outsource Component Parts to a Custom Fabricating Shop
Consistency is key to developing equipment that is aesthetically pleasing – consistent parts, consistent cuts, consistent holes. The best way to get consistent parts is by outsourcing those parts to a custom fabricating shop. With industrial cutting equipment, most shops are able to guarantee consistent parts – whether 100 or 100,000.
Utilize a Laser Cutter
An industrial laser cutter does wonders at providing precise cuts and consistent round corners that just can’t be matched when cutting by hand. Nesting capabilities allow the laser cutter to get an efficient use of material and consistently cut every piece to look exactly the same. These benefits of laser cutting can increase the aesthetics of your equipment immensely.
Go to the Next Level
If you’re ready to take your agricultural equipment to the next level of aesthetic appeal, download our Custom Parts Manufacturing catalog. We can show you how our shop can partner with you to provide consistent cuts, rounded corners, and make your equipment aesthetically pleasing.