Shredded meat is making its way into the pet food world.
Dog and cat owners increasingly want to see recognizable meat and vegetable pieces in their pet’s food as part of a larger trend towards more natural, less processed pet food.
The uniformly shaped cubes traditionally found in wet pet food is not easily recognizeable (is that cube supposed to be chickn or beef?) and is often perceived by pet owners as over processed and unnatural — something pet food processors are trying to move away from.
Shredded meat, on the other hand, is seen as more natural and less processed due to its irregular shape and size. Pet owners are able to recognize meat shreds as actual meat, and are more willing to feed it to their pets.
With this growing trend towards natural pet food and, more specifically, shredded meat in wet pet food, innovative processors are already looking ahead at ways to optimize the shredding process.