Despite supply issues, the popularity of meat sticks remains on the rise.
In 2021, processors made a combined total of over $1.83 billion in sales for meat snacks at convenience stores alone– with meat sticks as the leading category. That’s up from $466 million in 2015 – almost a 1.5 billion dollar increase in six years!
Clearly, Americans love their meat sticks.
This sudden growth in popularity has left processors looking for ways to optimize their meat stick operation — to grab a larger share of the industry, outprice the competition, and make more money.
More specifically, it has put a lot of pressure on processors to improve yields and consistency in order to compete for those dollars.
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